Which form of Advertising Takes top AdSpend Spot?

Which form of Advertising Takes top AdSpend Spot?

Did you know in relation to NZ advertising expenditure between 2012- 2016* which form of advertising takes top AdSpend Spot?

In 2015 and 2016 calendar year interactive advertising accounted for NZD 800 and NZD 891 million respectively. So what does interactive advertising mean and what does it include? Interactive advertising is based on gross amounts charged to advertisers. The figures include Display Advertising, which includes:


  • display advertising – banners, skyscrapers
  • streaming advertising
  • e-mail
  • online video
  • search and directories advertising
  • mobile and social media advertising


Television advertising revenue has declined from $621 million to $580 million whereas interactive advertising revenue jumped up from $800 million in 2015 to $891 million in 2016. This trend is consistent and is on the rise year on year.


If your business is not taking advantage of Google marketing in particular than your competitor are!


This is where REDIPS comes in to help grow your customer by assisting your business with AdWords campaign which deliver guaranteed results and drive traffic to your website and foot traffic to your physica outlet as statistics show that in today’s day and age people check products and services on their smart devices (and on the internet) before they make a purchase decision.


Give us a call on 0800 REDIPS or 098202146 and we will walk you through the process.